What term refers to the influence of peers on an individual's decision to conform?

The term that refers to the influence of peers on an individual's decision to conform is "peer pressure." Peer pressure involves the social and emotional pressures that individuals experience from their peers, which can lead to altered attitudes, behaviors, or decisions in order to fit in or be accepted within a group. This influence can manifest positively, encouraging good behavior, or negatively, leading individuals to engage in risky or unhealthy actions simply to align with the expectations of their peer group. Understanding peer pressure is crucial in the context of family and consumer sciences, as it plays a significant role in adolescent development and decision-making processes.