What is the primary purpose of a warranty?

A warranty primarily serves to assure customers that a product will perform as expected for a certain period of time. It is a guarantee from the manufacturer or retailer regarding the quality, functionality, and longevity of the product. If the product fails to meet these standards within the warranty period, the consumer is typically entitled to repairs, replacements, or refunds. This assurance helps build consumer confidence in the product's reliability and promotes trust between the consumer and the manufacturer.

While the other options may contribute to customer satisfaction and business strategy, they do not define the core function of a warranty. Discounts may entice customers to purchase; customer support addresses issues that arise post-purchase; and enhancing brand loyalty involves building a relationship with customers over time. However, the warranty’s fundamental role is to ensure that the product performs as promised, providing the consumer with protection against defects and shortcomings.